Contemplating a last-minute escape to a well-loved destination? You’re in good company. Last year, millions of travellers were drawn to overseas countries that offer a captivating blend of culture, cuisine, and affordability.
As per the rankings from the United Nations World Tourism Organization, the tourism powerhouses of 2022 welcomed approximately 450 million tourists, with the most-visited destinations spread across Europe, North America, and South America.
The travel industry has been grappling with ongoing disruptions due to the COVID-19 pandemic, resulting in a significant drop in international tourist arrivals since 2019. However, provisional data for 2022 indicates a resurgence, with numbers climbing to nearly 63 percent of pre-pandemic levels in the first nine months of the year.
European nations dominate the top 10, thanks to their seasonal attractions like snow-covered winters and sun-soaked summers, making them appealing choices for a variety of holidays as travel trends gradually recover.
Explore the countries that ranked at the top and discover the optimal times to visit, from enchanting Austria to the sun-kissed shores of Spain.
10. Austria
In 2022, Austria rolled out the welcome mat for 26.2 million international visitors, securing its place as the 10th most-visited country. This landlocked nation’s allure is undeniable, with its fairytale villages and culturally rich cities serving as magnets for tourists. Austria offers a splendid blend of natural beauty, from alpine resorts exuding festive charm to tranquil lake districts perfect for glacial swims and hiking trails that wind through ancient woodlands.
Austria’s cultural offerings are equally enticing, featuring the birthplace of Mozart, Sound of Music bus tours, summer concerts in Salzburg, a heritage steeped in royal Habsburg history, and a UNESCO-listed center in the capital, Vienna. Don’t forget the delights of the Wachau Valley wine region along the Danube River, a place abundant with vineyards, castles, and monasteries.
The icing on the cake is Austria’s accessibility, with a convenient train ride connecting it to London, and Vienna being just a day’s journey away. What’s not to love about Austria?
When to Visit: Austria experiences a versatile climate, with hot summers lasting from June to August, which urbanites often seek to escape. Alternatively, comfortable springs, with Vienna and the eastern regions boasting highs of 21°C, provide the perfect conditions for hiking and lakeside relaxation. May is the time for gastronomy and arts festivals. Come November, Austria comes alive with Christmas markets and winter sports, offering excellent skiing on the Alpine slopes, a joy that lasts until April.
9. Greece
In 2022, Greece played host to an impressive 27.8 million visitors, who explored its enchanting party islands, ancient cities, and picturesque hilltop villages. From the glitz and glamour of the Cycladic Islands, including the iconic Santorini, celebrated for its electric blue and white stone churches and luxurious atmosphere, to the rustic charm of the Ionian Islands like Kefalonia and the sun-soaked Dodecanese, including Kos, island-hopping is an essential part of any Greek holiday adventure. Whether you’re relaxing in tranquil bays or savouring the vibrant atmosphere of waterfront tavernas, Greece offers a myriad of experiences.
On the mainland, history enthusiasts will find themselves captivated by the rich tapestry of mythology and archaeology in Athens, best enjoyed from a rooftop bar with breathtaking views of Acropolis Hill, all while savouring delectable fresh fish, souvlaki, and taramasalata.
When to Visit: Greece’s warm and breezy shoulder seasons in early spring (April) and autumn (September) boast reliable daily highs in the low 20s°C, providing a welcome escape from the sweltering summer temperatures, particularly in Athens. It’s worth noting that some of the top islands, such as Santorini and Mykonos, close accommodations in late autumn and winter.
8. Germany
Germany, a land of world-class cuisine, museums, and vibrant nightlife, has consistently held the eighth or ninth spot in international tourist arrivals over the past four years. The country offers a rich tapestry of experiences, from the traditional charm of timbered medieval towns in Bavaria to the hip and historic urban scene of Berlin, known for its nightlife, budget-friendly hostels, and echoes of history like the Berlin Wall and Checkpoint Charlie.
It’s a place where you can savour craft beer and folk music in Düsseldorf, revel in carnivals in Cologne, and unwind with cake and thermal spas in the dense valleys of the Black Forest. Exploring the country along the Romantic Road, with its baroque palaces, castles, and alpine meadows, is a popular way to soak in the cultural richness.
When to Visit: The best time to visit Germany is between April and October, encompassing the pleasant shoulder seasons and the peak of summer warmth, ensuring the finest weather. Late April and May see beer gardens opening and flowers blooming with limited crowds, while late September marks the arrival of the famous Oktoberfest beer festival in Munich. If you’re enchanted by the charm of Christmas markets, November and December might offer a chance of snow, setting the perfect festive scene.
7. United Kingdom
In 2022, the United Kingdom proudly reentered the top 10 list of tourist destinations, welcoming more than 30 million visitors to its diverse regions, including England, Scotland, Wales, and Northern Ireland.
The UK offers a wide range of adventures, from wild swimming, coasteering, and hiking amidst the stunning landscapes of rural Snowdonia and the Lake District, to family-friendly getaways on Cornwall’s pristine sandy beaches and visits to stately homes designed to shine even in the rain.
Food enthusiasts can indulge in casual fish and chip meals in the quirky coastal town of Brighton, or opt for more refined experiences like traditional afternoon teas and memorable dinners at Michelin-starred restaurants found in cities like London, Manchester, York, and beyond.
For those who prefer the open road, the North Coast 500 ring road in Scotland leads to cultural hubs like Aberdeen and Inverness, offering an ultimate road trip experience. There’s a growing appreciation for staycations among the Brits, and it’s easy to see why.
When to Visit: The UK’s weather may be famously unpredictable, but from May to September, visitors to the British Isles have the best chance of enjoying warm, dry days and the occasional late 20°C temperatures. July and August are peak months for tourism, offering pleasant weather and numerous festivals. However, remote beaches and bustling cities can be enjoyed year-round, even during the cool winter months.
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6. Mexico
In 2022, Mexico basked in the attention of 38.3 million visitors, making it one of the most sought-after holiday destinations worldwide. This vibrant country boasts balmy palm-fringed beaches, ancient Mayan ruins, and an exuberant hospitality that leaves a lasting impression.
Mexico City, a dynamic metropolis, captivates with its explosion of colour, ceaseless movement, and an array of flavours. Visitors can revel in leafy parks, savour street food churros, explore the ancient pyramids of Teotihuacan, and witness the excitement of lucha libre wrestling matches. Colonial towns, handwoven craft stools, and cacti-dotted deserts add to the country’s diverse charm.
On the eastern coast, the Quintana Roo region enchants with its pristine white beaches and turquoise waters, transforming Cancun and Riviera Maya into havens for holidaymakers seeking all-inclusive resorts.
Meanwhile, Jalisco offers a fusion of mountains and rugged coastlines, making it a surfer’s paradise with high swells, thatched roof hostels, and refreshing ceviche lunches.
When to Visit: In general, the best time to visit Mexico is during the dry season, which spans from November to April. During these months, temperatures are pleasant, and rainfall is minimal. However, it’s important to note that this period coincides with high tourist season, so be prepared for higher prices and limited accommodation availability.
5. Italy
In 2022, Italy charmed and captivated nearly 50 million international visitors with its irresistible “la dolce vita” lifestyle. Renowned for its exquisite cuisine, rich history, and romantic ambiance, Italy seamlessly blends iconic culinary delights with world-famous fashion, art, and architecture.
The capital city, Rome, beckons with its cobblestone streets bustling with Vespas, grand operas, and iconic landmarks like the Colosseum, Pantheon, and the microstate of Vatican City.
Italy’s picturesque landscapes offer a diverse range of experiences, from the glistening beach islands of Sicily and Sardinia to the elegant shores of Lake Garda and Lake Como, and the enchanting cypress tree-lined wine country of Tuscany.
When to Visit: Italy welcomes visitors year-round, offering hot summer days spent on the beach, vibrant Easter celebrations, and a fusion of snow sports and cultural delights, including museums and music during the winter months. In the southern regions, high summer temperatures can be sweltering, making late spring or autumn a more comfortable time to explore vineyards and enjoy pleasant average temperatures around 24°C.
4. Turkey
In 2022, the irresistible allure of cosmopolitan Istanbul and the treasures of Turkey welcomed an impressive 50.5 million international visitors. Istanbul, a city of intoxicating charm, beckons with its bustling street markets, opulent mosques, and iconic landmarks such as the decadent Topkapi Palace.
All of these come enveloped in the delightful embrace of Turkish cuisine, with its rich breakfasts, spiced kebabs, and sweet filo pastries.
For those seeking beach bliss, the Cesme peninsula offers an ideal destination, while a traditional blue cruise on a wooden gulet boat remains a highlight of internationally beloved resorts in Alanya.
History enthusiasts can explore the Greco-Roman ruins of Ephesus, including the Library of Celsus and its ancient theater. Alternatively, you can ascend into the skies via a hot air balloon to witness the towering volcanic rock formations in Cappadocia.
When to Visit: Turkish summers are known for their heat and humidity, with average highs reaching 36°C, while winters, especially in Istanbul and Bodrum, can be cold and wet. Therefore, the optimal time to savor Turkey’s coastal treasures and vibrant cities is during the pleasant spring and autumn months of May and October.
3. United States
In 2022, the United States, with its incredible diversity, welcomed a staggering 50.9 million international visitors, offering a wide range of experiences for everyone.
Whether you’re seeking the vibrant nightlife of Las Vegas, the health-conscious eco-cafes of California, the neon lights of New York, or the tranquility of Napa Valley’s wine tastings, the USA has something to satisfy every taste.
When to Visit: The United States boasts a vast range of climates due to its size and geographical diversity. You can experience ever-evolving seasons in the deserts of the southwest and tropical climates in places like Hawaii. Midwest experiences tornado season from March to June, while hurricanes are common on the Atlantic coast from June to November. Summer is the perfect time to enjoy California‘s beaches and music festivals, such as Coachella, while winter beckons with Colorado‘s snowy slopes and the enchanting Christmas magic of Central Park in New York.
2. Spain
In 2022, Spain drew 71.7 million visitors, securing its place as the world’s second most popular vacation spot. The British adore the Balearic Islands for their beautiful beaches, vibrant nightlife, and charming villages.
Spain’s cities, like Barcelona and Madrid, offer cultural and architectural wonders, while Seville beckons with its rich history. Unique events like the tomato fights in Buñol and a red wine battle in La Rioja add to Spain’s distinctive charm.
When to Visit: It’s important to note that Spain’s cities and islands experience significant climate variations throughout the year. The Canary Islands typically maintain a pleasant temperature of around 24°C year-round, while the Balearic Islands can be quite cold during the winter months.
It’s advisable to avoid the high season of July and August when prices escalate, and beaches and cities become crowded and uncomfortably hot. Spring, with its mild and agreeable temperatures, offers a more budget-friendly and enjoyable time to explore the Mediterranean coast.
1. France
In 2022, France claimed the title of the world’s most popular holiday destination, welcoming 79.4 million visitors.
From the historic D-Day landings and the UNESCO-listed Mont St Michel in Normandy to Paris, the romantic city graced by iconic landmarks like the Eiffel Tower, Notre Dame, and the Louvre, as well as the Alpine region, a playground for skiing, hiking, and mountain biking, France reigns supreme.
Whether it’s savouring wine in Burgundy or relishing champagne in a Loire Valley chateau, there’s always something new to discover.
What’s more, France’s neighboring destinations, such as the Cote d’Azur seaside towns and coastal campsites in Brittany, are easily accessible by train.
When to Visit: France, the largest country in Western Europe, enjoys Mediterranean and Atlantic coastlines, leading to hot summers and mild winters. Summer brings bustling crowds to southern beaches, and Bastille Day is celebrated nationally on July 14th. In the winter, the cool mountain regions are blanketed with snow, ideal for snow sports and cozy chalet getaways, with snow cover lasting up to six months of the year.
After perusing this post, are you feeling the wanderlust creeping in, urging you to embark on a holiday adventure? Is the allure of these destinations beckoning you to book a flight? Perhaps you’re already in the midst of packing your bags in eager anticipation. Happy travelling !
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